Mara Seaweed Launches in USA – with a Brand New Product

Scottish seaweed Stateside

We're excited to announce that Mara Seaweed has arrived on the shores of the USA. On June 20th we brought a taste of Scotland’s pure, wild coastline straight to the plate of the American consumer.

Mara in Blue Apron & Chefs Warehouse

Mara Seaweed made a splash into 300,000 homes as part of Blue Apron’s meal boxes, in a recipe for Black Garlic Shoyu Ramen. Our products will soon be available to America’s discerning restaurants through Chefs Warehouse too.

Founder and “SeaEO” Fiona Houston said,

“Like Mara, Blue Apron and Chefs Warehouse pride themselves on sourcing some of the most delicious, authentic, natural ingredients.

Mara’s nutritious shake-on seaweed flakes is their latest discovery and we’re delighted to partner with them.” 

 

Meet our new product: Furikake 

Not content with launching in a new continent, we kicked off our adventure Stateside by introducing a brand new product in a brand new format: Furikake single-serve sachets.

An East-West flavour fusion of Dulse seaweed, toasted sesame seeds and chilli flakes, Furikake means ‘shake or sprinkle’ in Japanese. Blue Apron customers have been receiving Mara Furikake in their recipe boxes since the end of June.

Mara Seaweed Furikake single serve sachets

Seaweed for American Foodservice

Chefs Warehouse will be stocking Mara's Furikake, as well as Smoked Dulse flakes, Kombu powder and Shony, ‘the ultimate condiment,’ Mara’s unique blend of seaweeds - all in catering-size tubs.

Through Chefs Warehouse, Fiona had the opportunity to meet several of New York’s top chefs and restaurateurs, including Momofuku Nishi, Blue Hill at Stone Barns, Eleven Madison and Nobu

The chefs were impressed not only by Mara’s unusual flavours and health benefits, but also our many accolades. Fiona commented,

“We’re delighted to bring Mara’s range of premium seaweed products to a new audience in America. It gives us the opportunity to further drive Mara’s mission to “Nourish Body and Soul” across the Atlantic.”

 


3 comments

  • Hi Kelly and Steven, thanks so much for your kind words, you’ve made the team very happy! You can keep an eye on our site and social media so you’re the first to know when Furikake is available for sale (soon). We hope you enjoy our other seaweeds in the meantime!

    Mara Seaweed
  • I received a Furikake sachet with my Blue Apron dinner kit the other night. It was the seasoning for the blanched green beans, along with Sesame Oil. It was delicious, so I decided to look it up on the Mara Seaweed website. I had no idea it was a brand new product here in the U.S. So I will look forward to buying it once it is available here and I am looking forward to trying your other products. I have friends who received the same dinner kit from Blue Apron, so congratulations: you have stormed the beaches of the northern California coast at the border with Oregon.

    Steven Grady
  • I just loved the Mara Seaweed – Furikake! I had it in my Blue Apron delivery of the Ramen and also the Pork Burgers with the green beans. I looked it up immediately and ordered the products available. Can’t wait to have the Furikake available in the US soon! Thank you!!!

    Kelly Dias

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