Salt reduction is vital- but gourmet salt growth may stifle industry efforts according to an article in The Food Navigator.
Despite continued efforts to reduce salt levels in processed foods, there has actually been an increase in sales for sea salt. Mintel, a London-based market research firm, said "often products containing sea salt claim to be more 'natural, contain 'essential minerals' and are 'healthier' than alternatives that use standard salt. although elements of these claims are accurate, they are frequently overstated."Mintel go on to say that "we are likely to see more premium gourmet salts focus on provenance and linking this origin to claims of purity and naturalness particularly if sourced from remote and exotic locations."
Obviously at Mara we think that seaweed is the answer, and we hope you do too! Mara seaweeds are full of essential minerals and vitamins while having a natural 'saltiness' - containing only around 10% sodium chloride, compared to 98% in the top seven gourmet sea salts. Seaweed makes your food taste better and makes you feel better!
Food Navigator Article in full